MTA

Gaining alignment on marketing attribution methodologies is a persistent challenge for marketers. Is AI the answer?

Region:

In Partnership With

Brand Safety

CX / Customer Experience

Data

ROI

MMA Indonesia Brand Safety & MarTech Report 2023

The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released:

July, 2023

Education Section:

Research, Trends Reports

Region:

APAC, Indonesia, Global

Decision Series: State of Multi-Touch Attribution

Wednesday, June 14, 2023 - 11:00am to 12:00pm EDT

We will discuss highlights of this year's findings, focusing on how measurement and attribution tools are used today to build trust and accountability in marketing. We will also share the biggest challenges marketers face with their attribution efforts, as well as the journey to measurement maturity, highlighting best practices of leading companies in this space.

Region:

Speakers:

Vassilis Bakopoulos

SVP – Head of Industry Research

MMA

Watch the Webinar:

Bridging the Finance / Marketing Gap

Wednesday, December 13, 2023 - 11:00am to 12:00pm EST

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.

Region:

In Partnership With

Measuring Brand Value

Wednesday, November 15, 2023 - 11:00am to 12:00pm EST

How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.

Region:

Speakers:

Joel Rubinson

MMA MTA Expert & President

Rubinson Partners, Inc.

Marisa Cranswick

Integrated Media Strategy Lead

Kroger

In Partnership With

Measurement: Measuring Incrementality to Untangle Marketing Contribution

Wednesday, September 13, 2023 - 11:00am to 12:00pm EDT

Are you truly confident that your marketing efforts are delivering the desired results? Do you struggle to accurately measure the incremental impact of each marketing tactic? This webinar will explore the best ways to measure incrementality in marketing. In this session we will discuss approaches for untangling attribution, the portfolio mix, and the pros and cons of various methodologies; the goal is to enable marketers to optimize investments more wisely.

Region:

Speakers:

Neha Bhargava

Director of Advertising Research

Wayde Fleener

Senior Director Marketing Decision Sciences

Best Buy

Amy Adams

VP Media

Discover

Andy Kauffman

SVP, Marketing Strategy & Science

National Football League

Moderator:

Vassilis Bakopoulos

SVP – Head of Industry Research

MMA

Marc Vermut

VP, The Knowledge Lab

TransUnion

In Partnership With

Watch the Webinar:

Marketing Growth

Research Reveals The Great Divide When It Comes To Marketing Growth

2 min read

Author Roy T. Bennett once said: “It’s only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.” Now, I don’t think Mr. Bennett was referring to marketers when he said this – I’m thinking this is more of a general, overall human declaration but it is absolutely applicable to marketers in the context of growth.

Steve Olenski

CMO Roundtables on Growth - Marketing Attribution: Marketing measurement seems to be harder than ever

Wednesday, June 8, 2022 - 2:30pm to 3:30pm EDT

Region:

Speakers:

Jonnie Cahill

Chief Marketing Officer

Heineken USA

Mike Raffensperger

Chief Commercial Officer

FanDuel

Amit Shah

Founder & CEO

Instalily.ai

Moderator:

Joanna O’Connell

VP, Principal Analyst

Forrester

Marc Vermut

VP, The Knowledge Lab

TransUnion

Marketing Science Advisor

Watch the Webinar:

State of Attribution 2022 – Marketer Benchmark Report

Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.

Released:

July, 2022

File Size:

1.2 MB

Education Section:

Benchmark Studies, Guidelines, Research

Region: