The interaction between people and brands has been forever changed - it is closer, personal, powerful and pervasive. And marketing and communications capabilities are about to further explode with the future of 5G, AI, and other emerging technology. Add a growing generation of screenagers entering the workforce and always-connected consumers to the mix, and you have a once-in-an-era transformation in the way brands and their customers interact.
At the MMA, we believe the best way to thrive – and the only way to survive – is to capture this zeitgeist by committing to both proven and peer-driven best practices, without compromise.
The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.
By enlightening, empowering and enabling marketers, the MMA shapes future success, while propelling business growth today.
Comprised of over 800 member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. The MMA's global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM).
We enlighten you with a path to the future.
We empower you with unique knowledge and connections.
We enable you with science-backed truths and tools.
At our core, the MMA is committed to science and truth. Through a rigorous and intensive research agenda in the areas of measurement, organization, creative, emerging technologies and more, we give the confidence to drive change and help you make better decisions more quickly. Marketers like Wal-Mart have used these insights to reallocate hundreds of millions of dollars in ad spending.