Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Global | 1751.0 |
| 2 | Heineken | Global | 477.0 |
| 3 | PepsiCo | Global | 439.3 |
| 4 | Mondelēz International | Global | 385.5 |
| 5 | Nestlé | Global | 374.4 |
| 6 | McDonald's | Global | 348.9 |
| 7 | L'Oréal | Global | 338.3 |
| 8 | Alphabet | Global | 319.9 |
| 9 | Yum! Brands | Global | 313.1 |
| 10 | Johnson & Johnson | Global | 249.4 |
| 11 | The Coca-Cola Company | Global | 242.6 |
| 12 | Procter & Gamble | Global | 201.5 |
| 13 | Grab | Global | 198.0 |
| 14 | Samsung | Global | 194.3 |
| 15 | Vodafone | Global | 187.2 |
| 16 | ByteDance | Global | 181.5 |
| 17 | STC Group | Global | 176.7 |
| 18 | The Walt Disney Company | Global | 176.6 |
| 19 | Miral Asset Management | Global | 165.3 |
| 20 | DIMES | Global | 165.1 |
| 21 | Narcotics Anonymous | Global | 125.0 |
| 22 | Amazon | Global | 124.2 |
| 23 | ThaiBev | Global | 102.1 |
| 24 | Bayer Group | Global | 94.9 |
| 25 | Reckitt | Global | 93.0 |
| 26 | Aditya Birla Group | Global | 92.6 |
| 27 | Affinity | Global | 92.5 |
| 28 | Koton | Global | 87.8 |
| 29 | Abbott | Global | 85.6 |
| 30 | Mercado Libre | Global | 84.6 |
| 31 | Yedioth Ahronoth | Global | 82.5 |
| 32 | du | Global | 80.3 |
| 33 | Nando's | Global | 80.2 |
| 33 | Shoprite Holdings | Global | 80.2 |
| 33 | Tiger Brands | Global | 80.2 |
| 36 | BBK Electronics | Global | 79.3 |
| 37 | Ting Hsin International Group | Global | 78.8 |
| 38 | PT Paragon Technology and Innovation | Global | 77.2 |
| 39 | Stellantis | Global | 76.4 |
| 40 | BP | Global | 73.0 |
| 41 | Grupo Boticário | Global | 68.5 |
| 41 | VPBank | Global | 68.5 |
| 43 | Anheuser-Busch InBev | Global | 68.4 |
| 44 | Yapı Kredi | Global | 68.1 |
| 45 | GSK | Global | 67.1 |
| 46 | Chợ Tốt | Global | 66.4 |
| 47 | Sanofi | Global | 65.1 |
| 48 | Digicel | Global | 64.2 |
| 48 | MultiChoice | Global | 64.2 |
| 50 | Swiggy | Global | 61.2 |
| 51 | Danone | Global | 60.7 |
| 52 | KIRKBI | Global | 60.6 |
| 53 | Titan Company | Global | 60.3 |
| 54 | United Nations | Global | 58.8 |
| 55 | Bilibili | Global | 57.8 |
| 56 | Aksigorta | Global | 57.5 |
| 57 | Geely | Global | 56.8 |
| 58 | Natura&Co | Global | 56.4 |
| 59 | GMG | Global | 56.2 |
| 60 | Dogtopia | Global | 55.8 |
| 61 | Upstox | Global | 54.4 |
| 62 | Redefine Meat | Global | 54.3 |
| 63 | İşbank | Global | 53.8 |
| 64 | Koç Holding | Global | 53.1 |
| 65 | Dot Incorporation | Global | 50.0 |
| 65 | La Societé Protectrice des Animaux | Global | 50.0 |
| 67 | Sony | Global | 49.7 |
| 68 | Lotus Herbals | Global | 49.1 |
| 69 | Aramco | Global | 48.2 |
| 69 | Yaqoot | Global | 48.2 |
| 71 | Distell | Global | 48.1 |
| 72 | Santa Monica Travel & Tourism | Global | 47.5 |
| 73 | TEKNOSA | Global | 46.0 |
| 73 | Tencent | Global | 46.0 |
| 75 | Haleon | Global | 45.6 |
| 76 | Shell | Global | 45.3 |
| 77 | Bharti Airtel | Global | 44.4 |
| 78 | Visa | Global | 44.2 |
| 79 | Eti | Global | 44.1 |
| 80 | Government of Australia | Global | 44.0 |
| 81 | Shiseido | Global | 43.0 |
| 82 | Fiture | Global | 42.0 |
| 83 | Akbank | Global | 41.5 |
| 84 | Universal Robina Corporation | Global | 40.8 |
| 85 | ITC Limited | Global | 40.4 |
| 86 | Activision Blizzard | Global | 40.3 |
| 86 | Alpargatas | Global | 40.3 |
| 86 | Grupo Werthhein | Global | 40.3 |
| 86 | Itaúsa | Global | 40.3 |
| 90 | BCA Digital | Global | 40.2 |
| 90 | Esteban Bullrich Foundation | Global | 40.2 |
| 90 | Government of Qatar | Global | 40.2 |
| 90 | Government of United Arab Emirates | Global | 40.2 |
| 90 | Kinokuniya | Global | 40.2 |
| 90 | Truecaller | Global | 40.2 |
| 96 | Normandien Farms | Global | 40.1 |
| 96 | Omnisient | Global | 40.1 |
| 96 | Silvertree Holdings | Global | 40.1 |
| 96 | Vestel | Global | 40.1 |
| 96 | Walmart | Global | 40.1 |
| 101 | International Paralympic Committee | Global | 40.0 |
| 102 | Allianz | Global | 39.0 |
| 103 | The Ford Motor Company | Global | 38.5 |
| 104 | Domino's | Global | 38.2 |
| 105 | Biti's | Global | 37.8 |
| 106 | Philips | Global | 37.3 |
| 107 | Raymond | Global | 36.3 |
| 107 | Renault | Global | 36.3 |
| 109 | Amerta Indah Otsuka | Global | 36.2 |
| 109 | Kraft Heinz Company | Global | 36.2 |
| 111 | General Mills | Global | 34.4 |
| 112 | Boyner | Global | 34.0 |
| 112 | Vivendi | Global | 34.0 |
| 114 | Emirates NBD | Global | 33.8 |
| 115 | Baidu | Global | 33.6 |
| 115 | HEYTEA | Global | 33.6 |
| 117 | Dell Technologies | Global | 32.9 |
| 118 | ASDRA | Global | 32.2 |
| 118 | General Motors | Global | 32.2 |
| 120 | Almarai | Global | 32.1 |
| 120 | Pernod Ricard | Global | 32.1 |
| 120 | Saudi Post | Global | 32.1 |
| 123 | AT&T | Global | 30.8 |
| 124 | Blackstone | Global | 30.0 |
| 125 | Subway | Global | 29.8 |
| 126 | Evyap | Global | 29.5 |
| 127 | adidas | Global | 29.2 |
| 128 | Alibaba Group | Global | 28.8 |
| 129 | Warner Bros. Discovery | Global | 28.6 |
| 130 | Imagine Marketing Limited | Global | 28.2 |
| 130 | Meesho | Global | 28.2 |
| 130 | Restaurant Brands International | Global | 28.2 |
| 130 | The Hershey Company | Global | 28.2 |
| 134 | etisalat by e& | Global | 28.1 |
| 134 | SRMG | Global | 28.1 |
| 136 | Paramount Global | Global | 25.8 |
| 136 | Salesforce | Global | 25.8 |
| 138 | CR Sanjiu | Global | 25.2 |
| 138 | Jahwa | Global | 25.2 |
| 138 | Moody | Global | 25.2 |
| 138 | The a2 Milk Company | Global | 25.2 |
| 138 | Victoria's Secret | Global | 25.2 |
| 138 | Yili Group | Global | 25.2 |
| 144 | 4PLAY | Global | 25.0 |
| 145 | Eczacıbaşı Tüketim Ãœrünleri | Global | 24.8 |
| 146 | VCCorp | Global | 24.4 |
| 147 | HDFC Bank | Global | 24.2 |
| 147 | Noise | Global | 24.2 |
| 149 | BARDI | Global | 24.1 |
| 149 | FIFA | Global | 24.1 |
| 149 | Fratelli Branca Destilerie | Global | 24.1 |
| 149 | Gojek | Global | 24.1 |
| 149 | Kopelco | Global | 24.1 |
| 149 | LinkAja | Global | 24.1 |
| 149 | LOGI Energy | Global | 24.1 |
| 149 | Mashreq | Global | 24.1 |
| 149 | MTN Group | Global | 24.1 |
| 149 | Pioneer Foods | Global | 24.1 |
| 149 | Yayasan Mudra Swari Saraswati | Global | 24.1 |
| 160 | Ms. Bach Tuyet | Global | 24.0 |
| 160 | Traveloka | Global | 24.0 |
| 162 | Accor | Global | 22.0 |
| 162 | Endeavour Group | Global | 22.0 |
| 164 | Bank Of America | Global | 21.5 |
| 164 | JBS Foods | Global | 21.5 |
| 166 | Kimberly-Clark | Global | 20.5 |
| 167 | Government of Saudi Arabia | Global | 20.1 |
| 167 | Women in Games | Global | 20.1 |
| 169 | Blibli | Global | 20.0 |
| 169 | Generali Group | Global | 20.0 |
| 169 | sahibinden.com | Global | 20.0 |
| 169 | Trendyol Group | Global | 20.0 |
| 173 | Invesco | Global | 17.2 |
| 173 | Whirlpool Corporation | Global | 17.2 |
| 175 | Tata Group | Global | 17.1 |
| 176 | NEOHUB | Global | 17.0 |
| 177 | İstanbul Grand Airport | Global | 16.8 |
| 177 | Bioderma | Global | 16.8 |
| 177 | Carlsberg Group | Global | 16.8 |
| 177 | CR Snow | Global | 16.8 |
| 177 | FILA | Global | 16.8 |
| 177 | Huaxizi | Global | 16.8 |
| 177 | Nayuki | Global | 16.8 |
| 177 | New Balance | Global | 16.8 |
| 185 | Türkiye İş Bankası | Global | 16.5 |
| 186 | Boondh | Global | 16.1 |
| 186 | Godrej Group | Global | 16.1 |
| 186 | Indofood | Global | 16.1 |
| 186 | Luminous | Global | 16.1 |
| 186 | Marriott International | Global | 16.1 |
| 186 | PT Super Wahana Tehno | Global | 16.1 |
| 186 | Saudi Esports Federation | Global | 16.1 |
| 186 | Spotify | Global | 16.1 |
| 186 | Telkom Indonesia | Global | 16.1 |
| 186 | YPF | Global | 16.1 |
| 196 | Barclays | Global | 16.0 |
| 196 | BMW | Global | 16.0 |
| 196 | RE/MAX | Global | 16.0 |
| 196 | Standard Bank | Global | 16.0 |
| 196 | Techcombank | Global | 16.0 |
| 196 | Zespri | Global | 16.0 |
| 202 | McCormick & Company | Global | 13.6 |
| 203 | San Francisco Travel Association | Global | 13.5 |
| 204 | Hyundai Motor Group | Global | 13.3 |
| 205 | Xiaohongshu | Global | 13.2 |
| 206 | PointsBet | Global | 12.9 |
| 207 | FrieslandCampina | Global | 12.4 |
| 208 | Guideposts | Global | 12.3 |
| 209 | Colgate-Palmolive Company | Global | 12.1 |
| 209 | GPA | Global | 12.1 |
| 209 | Intel | Global | 12.1 |
| 209 | Perfetti Van Melle | Global | 12.1 |
| 209 | Petlove | Global | 12.1 |
| 209 | YDUQS | Global | 12.1 |
| 215 | Eczacıbaşı | Global | 12.0 |
| 215 | Government of South Africa | Global | 12.0 |
| 215 | Sabancı Holding | Global | 12.0 |
| 218 | Campbell Soup Company | Global | 10.0 |
| 218 | Gruppo TIM | Global | 10.0 |
| 220 | Suntory | Global | 8.8 |
| 221 | Boggy Creek Airboat Adventures | Global | 8.6 |
| 221 | Comcast | Global | 8.6 |
| 221 | Morgan Stanley | Global | 8.6 |
| 221 | Sleep Number | Global | 8.6 |
| 225 | Arzum | Global | 8.5 |
| 225 | fizy | Global | 8.5 |
| 227 | Bigo Technology | Global | 8.4 |
| 227 | Burberry | Global | 8.4 |
| 227 | Chi Forest | Global | 8.4 |
| 227 | ExxonMobil | Global | 8.4 |
| 227 | F&F | Global | 8.4 |
| 227 | Fossil | Global | 8.4 |
| 227 | Glico | Global | 8.4 |
| 227 | Kering | Global | 8.4 |
| 227 | NongFu Spring | Global | 8.4 |
| 227 | The Swatch Group | Global | 8.4 |
| 227 | Tianjin Ding Qiao Food Service | Global | 8.4 |
| 227 | Global | 8.4 | |
| 227 | Zion | Global | 8.4 |
| 240 | Asian Paints | Global | 8.1 |
| 240 | Banco Bradesco | Global | 8.1 |
| 240 | Bauducco | Global | 8.1 |
| 240 | Diageo | Global | 8.1 |
| 240 | Zee Entertainment Enterprises | Global | 8.1 |
| 245 | Ariston | Global | 8.0 |
| 245 | Capitec Bank | Global | 8.0 |
| 245 | CK Hutchison Holdings | Global | 8.0 |
| 245 | Djarum | Global | 8.0 |
| 245 | Fiat Chrysler Automobiles | Global | 8.0 |
| 245 | Grido Helado | Global | 8.0 |
| 245 | Grupo Cepas | Global | 8.0 |
| 245 | iLab Ventures | Global | 8.0 |
| 245 | Immsi | Global | 8.0 |
| 245 | Industrial and Commercial Bank of China | Global | 8.0 |
| 245 | Mastercard | Global | 8.0 |
| 245 | Namibia Breweries Limited | Global | 8.0 |
| 245 | Panasonic | Global | 8.0 |
| 245 | Prudential | Global | 8.0 |
| 245 | RAKBANK | Global | 8.0 |
| 245 | Sancor Salud | Global | 8.0 |
| 245 | Sinar Mas | Global | 8.0 |
| 245 | Ubuntu-Botho Investments | Global | 8.0 |
| 245 | Virgin Group | Global | 8.0 |
| 264 | Hooters | Global | 5.0 |
| 264 | HSBC | Global | 5.0 |
| 266 | Amorepacific | Global | 4.4 |
| 266 | Axiata | Global | 4.4 |
| 266 | CG Studio | Global | 4.4 |
| 266 | Mynt - Globe Fintech Innovations | Global | 4.4 |
| 266 | PETRONAS | Global | 4.4 |
| 266 | The Estée Lauder Companies | Global | 4.4 |
| 266 | Uniben | Global | 4.4 |
| 273 | Amelia Island Convention & Visitors Bureau | Global | 4.3 |
| 273 | Leonard Green & Partners | Global | 4.3 |
| 273 | Lowe's | Global | 4.3 |
| 273 | The Broadway League | Global | 4.3 |
| 277 | Aviram Family Foundation | Global | 4.2 |
| 277 | Bloomberg | Global | 4.2 |
| 277 | DeFacto | Global | 4.2 |
| 280 | Adani Group | Global | 4.0 |
| 280 | Astra International | Global | 4.0 |
| 280 | Aujan Group | Global | 4.0 |
| 280 | B2W | Global | 4.0 |
| 280 | Banco do Brasil | Global | 4.0 |
| 280 | Bank Jago | Global | 4.0 |
| 280 | Banvit | Global | 4.0 |
| 280 | Be Group | Global | 4.0 |
| 280 | Beiersdorf | Global | 4.0 |
| 280 | Beijing Xiaoju Technology | Global | 4.0 |
| 280 | Bilyoner | Global | 4.0 |
| 280 | Binance | Global | 4.0 |
| 280 | BrandMapp | Global | 4.0 |
| 280 | Bundle News | Global | 4.0 |
| 280 | Cinemark | Global | 4.0 |
| 280 | Daimler | Global | 4.0 |
| 280 | DSP Mutual Funds | Global | 4.0 |
| 280 | Eiger | Global | 4.0 |
| 280 | Elo | Global | 4.0 |
| 280 | Fonterra | Global | 4.0 |
| 280 | FPT Corporation | Global | 4.0 |
| 280 | Garanti BBVA | Global | 4.0 |
| 280 | Global Village | Global | 4.0 |
| 280 | GoTo | Global | 4.0 |
| 280 | Grupo CRM | Global | 4.0 |
| 280 | Grupo Record | Global | 4.0 |
| 280 | HealthifyMe | Global | 4.0 |
| 280 | Info Edge | Global | 4.0 |
| 280 | JK Cement | Global | 4.0 |
| 280 | Kent RO Systems | Global | 4.0 |
| 280 | Kerevitaş | Global | 4.0 |
| 280 | LC Waikiki | Global | 4.0 |
| 280 | LG | Global | 4.0 |
| 280 | Liberty Media Corporation | Global | 4.0 |
| 280 | Lojas Americanas | Global | 4.0 |
| 280 | Mahindra Group | Global | 4.0 |
| 280 | MakeMyTrip | Global | 4.0 |
| 280 | Mattel | Global | 4.0 |
| 280 | maxingvest ag | Global | 4.0 |
| 280 | Midplaza Holding | Global | 4.0 |
| 280 | Mohalla Tech | Global | 4.0 |
| 280 | Nilkamal | Global | 4.0 |
| 280 | Nippon Life Insurance Company | Global | 4.0 |
| 280 | Ooredoo | Global | 4.0 |
| 280 | Pacific Century Group | Global | 4.0 |
| 280 | PayU | Global | 4.0 |
| 280 | Pearson | Global | 4.0 |
| 280 | Petra Foods | Global | 4.0 |
| 280 | Phu Nhuan Jewelry | Global | 4.0 |
| 280 | Riot Games | Global | 4.0 |
| 280 | RPG Group | Global | 4.0 |
| 280 | Salam | Global | 4.0 |
| 280 | Sao Thai Duong | Global | 4.0 |
| 280 | Sea | Global | 4.0 |
| 280 | Shield Chemicals | Global | 4.0 |
| 280 | Starbucks | Global | 4.0 |
| 280 | Telefónica | Global | 4.0 |
| 280 | The Beverage Company | Global | 4.0 |
| 280 | The Times Group | Global | 4.0 |
| 280 | TMRW | Global | 4.0 |
| 280 | Toyota Motor Corporation | Global | 4.0 |
| 280 | TPBank | Global | 4.0 |
| 280 | Turkcell | Global | 4.0 |
| 280 | Viettel | Global | 4.0 |
| 280 | VNG Corporation | Global | 4.0 |
| 280 | Volkswagen Group | Global | 4.0 |
| 280 | Voz Pública | Global | 4.0 |
| 280 | Wipro Enterprises | Global | 4.0 |
| 280 | XL Axiata | Global | 4.0 |
| 280 | Zenius Education | Global | 4.0 |