FAQs | MMA Global


  1. What is MMA Global?
    The MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO’s, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
  2. How many members does the MMA have?
    The MMA currently has over 800 member companies worldwide and this number continues to grow.  For a current list of MMA members, please click HERE.
  3. How does my company join the MMA?
    To join the MMA, please review and complete the MMA Application Form.
  4. How do I contact someone at the MMA?
    For complete contact information for MMA staff, please click HERE.
  5. Are there committee’s my company can become involved in as an MMA member?
    Definitely.  The MMA has several Committees, Special Interest Groups, and Task Forces.  Committees are open to MMA members only - if you are interested in taking a leadership role on our committees, or for more information, please click HERE.
  6. Are there speaking opportunities within the MMA?
    Yes.  Throughout the year, the MMA places speakers at industry conferences, as well as at our own events.  Please follow the process for submitting a speaker proposal, found HERE.
  7. Are there sponsorship opportunities within the MMA?
    Yes.  The MMA has several sponsorship and promotional opportunities available throughout the year.  To view our current sponsorship document, please click HERE.
  8. How can I promote my company within the MMA?
    The MMA has several ways for you to reach your target audience.  To view how your company can reap the benefits of these opportunities, please click HERE.
  9. Is the MMA active in industry events?
    Yes.  In addition to its own events, the MMA carefully selects other industry events to sponsor.  In total, the MMA participates in over 50 industry events worldwide.  For a complete listing of these events, please visit our event calendar HERE.
  10. What are industry initiatives?
    Industry initiatives involve the promotion of sustainable growth by establishing guidelines and best practices, as well as providing leadership for our member-driven committees.
  11. What do committees do?
    Committees consist of energized leaders in the mobile space who collaborate to develop and execute initiatives that reflect the needs of the evolving mobile ecosystem. Committee work products can range from forming guidelines and best practices, to publishing case studies and formulating strategies on how the MMA should respond to issues affecting the ecosystem.
  12. What committees exist?
    For a complete list of committees, please visit HERE
  13. How do I get involved with committees?
    To get involved with committees, please email [email protected] with a list of the committees your organization is interested in participating in and the contact information for the members of your team you’d like to have join these committees.
  14. How does my membership level affect my ability to participate in committees?
    Global and Regional members have the ability to participate in all committees, whereas Local members are limited to Local Committees.
  15. Where can I find meeting minutes and attachments for past meetings?
    We post contact lists, meeting minutes and relevant materials to our committee work on our members-only message forum HERE
  16. What is the difference between a whitepaper, best practice, and guideline?
    A whitepaper deals with a new technology or issue facing the mobile marketing ecosystem. A best practice is created after a technology has existed for a time long enough to establish some dos and don’t around it. A guideline is the next evolution of a best practice, as the name implies, to standardize the way in which a system operates.
  17. How do I write a whitepaper?
    To write a whitepaper, please review our submission guidelines HERE
  18. I have a question on a document. Who do I contact?
    Email your question to [email protected] and it will be directed to the appropriate party.
  19. What are Local Committees?
    Local committees are committees that have been created by MMA Local Councils. These committees provide support for networking committees and committees responsible for localizing MMA best practices and guidelines, or providing contribution to global MMA best practices and guidelines. For a complete list of Local Councils see HERE