Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.

Gaining alignment on marketing attribution methodologies is a persistent challenge for marketers. Is AI the answer?

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.